Meet Archer: Your Inventory Copilot
The single goal of Archer is to help you sell vehicles faster.
Archer replaces manual guesswork with data-driven recommendations, running thousands of calculations every day
to turn your data into clear, actionable insights.
The Power Behind the Insights
Archer is your in-house expert. Its strategic model is built on 52 core market demand elements.
Dynamic Description
(Trained on 235 Make/Model/Trim configurations calculating 55 conversions + 31 flags + 6 arithmetic + ≈ 2 list ops + ≈ 25 text logic)
≈ 119 Operations
Dynamic Insights
(35 Actionable + 20 Details + 25 History + 30 vAuto + 5 MKT Trim)
≈ 115 Operations
Grand Total: 234 distinct calculations and logical checks are performed for every single vehicle processed.
Processing 5,000 vehicles daily translates to over:
1,170,000+
Calculations & Logical Checks Per Day
Dynamic Vehicle Descriptions
Saves hours of manual work by automatically writing detailed descriptions. Archer analyzes details like the Online History, Service History, Options, Engine, Transmission, and Body Style (including truck cabs) and compares the vehicle’s Price and Mileage against the live market to create powerful, unique selling points.
The “What’s Next” Engine
Your personal to-do list. Archer analyzes your CRM, website, Deskit, vAuto, and CarGurus data to find urgent opportunities. It flags uncontacted leads, lost sales, merchandising gaps, and easy pricing wins to prioritize your day.
The 360-Degree View
Consolidate your workflow. Archer displays the full vehicle history (On-Order, In-Stock, Sold, Posted) and 18 weeks of historical trend data. More importantly, it connects you instantly. Use Archer’s dynamic vehicle link to take immediate action – jump to CRM leads, view quotes, check AutoTrader, access full image sets – everything you need is just one click away from the dashboard.
Marketplace Sync & Health
Finds problems before they hurt a sale. Archer scans your data for mismatches (e.g., `”Price on AutoTrader: $25,500 vs $25,995″`). It also identifies missing data (like colors or trim) and provides a direct link to Deskit or vAuto to fix it instantly.
See the Archer Difference: Descriptions
Before Archer
A generic, unformatted list of features.
| Remote Start, 1-Year SiriusXM Guardian Subscription, 4-Wheel Disc Brakes, 4G LTE Wi-Fi Hot Spot, 5-Year SiriusXM Travel Link Service, 506-Watt Amplifier, 8.4”’ Touchscreen, 9 Alpine Speakers & Subwoofer, ABS brakes, Air Conditioning, All Radio Equipped Vehicles, All VP4R Radios, Alpine Audio Group, Apple CarPlay/Android Auto, Automatic High Beam Headlamp Control, Automatic temperature control, Blind-Spot/Rear Cross-Path Detection, Body-Colour Exterior Mirrors, Body-Coloured Power Multi-Function Mirrors, Brembo Fixed Front Caliper 6-Piston Brakes, For Details, Visit DriveUconnect.ca, Front Bucket Seats, Front dual zone A/C, Front Heated Seats, Front Ventilated Seats, Google Android Auto, GPS Antenna Input, GPS Navigation, Hands-Free Phone Communication, HD Radio, Heated Exterior Mirrors, Heated Steering Wheel, High-Intensity Discharge Headlamps, Integrated Centre Stack Radio, Leather/Alcantara Faced Frt Vented, Media Hub w/2 USB & Aux Input Jack, ParkView Rear Back-Up Camera, Plus Group, Power driver seat, Power steering, Power Sunroof, Power Tilt/Telescoping Steering Column, Power windows, Premium-Stitched Dash Panel, Quick Order Package 24G Scat Pack 392, Radio: Uconnect 4C Nav w/8.4”’ Display, Radio/Driver Seat/Mirrors w/Memory, Rear window defroster, Remote keyless entry, SiriusXM Satellite Radio, SiriusXM Traffic, SiriusXM Travel Link, Speed control, Spoiler, Steering wheel mounted audio controls, Surround Sound, Technology Group, Telescoping steering wheel, Tilt steering wheel, Traction control, USB Mobile Projection, Variably intermittent wipers, Wheels: 20”’ x 9”’ Low-Gloss Granite Crystal.
Destroyer Gray Clearcoat
2023 Dodge Challenger Scat Pack Sunroof | NAV | Alpine Audio
Sunroof | NAV | Alpine Audio 2D Coupe
SRT HEMI 6.4L V8 with Fuelsaver MDS 8-Speed Automatic
RWD
After Archer
A dynamic, persuasive, and data-driven description.
This quality, certified Platinum 2023 Dodge Challenger Scat Pack 392 is finished in Destroyer Grey with a Black, Leather/Alcantara Faced Frt Vented interior, creating a sleek, modern, and business-like appearance.
Powered by a responsive 6.4L 8cyl engine paired with a smooth 8 Speed Automatic and a confident Rear Wheel Drive system.
The Rear-Wheel Drive configuration delivers a balanced and engaging driving experience.
Powered by a commanding 6.4L 8cyl, delivering impressive horsepower and torque.
Equipped with an 8-Speed Automatic transmission, this vehicle offers a perfect balance of smooth performance and decisive power delivery.
With its sporty two-door profile, this Coupe is designed for a dynamic driving experience, prioritizing style and performance.
Key Highlights:
Market Value
• Best Price in Market: Competitively priced to offer exceptional value.
• Outstanding Value: Recognized for its winning combination of features and price.
• Priced to Sell: Listed $9,876 below the market average price.
• Low Mileage Find: A recent model year with exceptionally low mileage.
Vehicle History
• Dealer Acquired Trade: As a premier dealership, we get access to the best-conditioned local trades.
• Dealer Serviced: Inspected and serviced by our technicians.
• Local Trade-In: This vehicle was acquired as a local trade-in right here at our dealership.
• CARFAX Verified: No Accidents Reported.
Equipment & Condition
• Equipped with the Quick Order Package 24G Scat Pack 392 Package: This vehicle includes a desirable bundle of factory options.
• Peace of Mind: This vehicle may feature recent servicing such as new tires or brakes.
• Full Transparency: Over 27 high-resolution photos are online for you to view every detail.
Standout Features: LTHR/ALCANTARA-FACED FRONT VENTED , BLACK W/ BLACK SEATS , I , 573 , MONOTONE PAINT , 17 ADD. L GAS , CUSTOMER PREF PKG 24G , PLUS GROUP , TECHNOLOGY GROUP , ALPINE AUDIO GROUP , 8-SPEED A/T , 6.4L SRT HEMI V8 W/ FUELSAVER MDS , PWR SUNROOF , DESTROYER GREY , UCONNECT 4C NAV W/ 8.4-” DISPLAY , BLACK LEATHER/ALCANTARA FACED FRT VENTED
Key Features & Equipment:
Safety & Driver Assistance: TRACTION CONTROL, ABS BRAKES, ANTI-WHIPLASH FRONT HEAD RESTRAINTS, BRAKE ASSIST, DUAL FRONT IMPACT AIRBAGS, DUAL FRONT SIDE IMPACT AIRBAGS
Comfort & Convenience: POWER WINDOWS, POWER STEERING, 1-TOUCH DOWN, AUTO-DIMMING REARVIEW MIRROR, AUTOMATIC TEMPERATURE CONTROL, DRIVER DOOR BIN
Technology & Entertainment: TACHOMETER, COMPASS, OUTSIDE TEMPERATURE DISPLAY, GPS NAVIGATION, SIRIUSXM TRAFFIC, ALPINE AUDIO GROUP
Performance & Capability: FOUR WHEEL INDEPENDENT SUSPENSION, FRONT ANTI-ROLL BAR, REAR ANTI-ROLL BAR, SPEED-SENSING STEERING, 6.4L SRT HEMI V8 W/ FUELSAVER MDS
Exterior & Styling: SPOILER, DELAY-OFF HEADLIGHTS, FRONT FOG LIGHTS, FULLY AUTOMATIC HEADLIGHTS, PERIMETER/APPROACH LIGHTS, POWER SUNROOF
Ready for the weekend? Start it right with a test drive of this Dodge Challenger!
See the Archer Difference: Marketing Trim
Before Archer
Basic trim and limited options.
After Archer
Complete, searchable list of features and packages.
Archer Powers Smarter Ads
Leverage Archer’s detailed descriptions and market insights to create compelling online listings that attract buyers.
2023 Dodge Challenger Scat Pack 392
Stock #: 102362b | Mileage: 8,994 km
Destroyer Grey | RWD | 8-Speed Automatic
🔥 Like-New Condition | Dealer Serviced | One Owner History Available | Includes Plus Group, Technology Group, Alpine Audio, Sunroof & Navigation!
Archer’s Full Insight Suite: Example
Actionable Insights (“What’s Next”)
• ⚠️ Action: Fix Data Health.
Details: Issues Found (3):
Age > 90 Days (Non-Special)
Age > 90 Days (In-Stock)
Requires Dollar Change (vAuto)
• Urgent: Follow Up on 1 Uncontacted Leads.
There are fresh leads on this unit with no recorded follow-up.
• Action: Adjust Price.
Price has been static for over 21 days. The market has likely shifted.
Details: Issues Found (3):
Age > 90 Days (Non-Special)
Age > 90 Days (In-Stock)
Requires Dollar Change (vAuto)
• Urgent: Follow Up on 1 Uncontacted Leads.
There are fresh leads on this unit with no recorded follow-up.
• Action: Adjust Price.
Price has been static for over 21 days. The market has likely shifted.
vAuto Market Insights
• Demand: Normal ✅
Strategy: Stable market demand (MDS is 90). Price competitively.
• Pricing: Aggressive 🚀
Insight: Priced in top 3. If demand is high, confirm you’re not leaving gross on the table.
• Trend: New to Market 📈
Insight: First month of tracking. Monitor performance closely.
• Sync: Marketplace Data Mismatch
Action: Review the following mismatches:
⚠️ AutoTrader.ca: Price ($65,690 vs $67,688)
⚠️ CarGurus: Price ($65,690 vs $67,688)
⚠️ CarPages.ca: Price ($65,690 vs $67,971)
⚠️ eDealer Site: Price ($65,690 vs $67,688), Images (27 vs 12)
Strategy: Stable market demand (MDS is 90). Price competitively.
• Pricing: Aggressive 🚀
Insight: Priced in top 3. If demand is high, confirm you’re not leaving gross on the table.
• Trend: New to Market 📈
Insight: First month of tracking. Monitor performance closely.
• Sync: Marketplace Data Mismatch
Action: Review the following mismatches:
⚠️ AutoTrader.ca: Price ($65,690 vs $67,688)
⚠️ CarGurus: Price ($65,690 vs $67,688)
⚠️ CarPages.ca: Price ($65,690 vs $67,971)
⚠️ eDealer Site: Price ($65,690 vs $67,688), Images (27 vs 12)
Dynamic Vehicle Details
2023 Dodge Challenger Scat Pack 392
Stock #: 102362b | VIN: 2c3cdzfj1ph667143
Mileage: 8,994 km | Condition: U
Exterior: Grey | Interior: Black
— Details & Specs —
Package: Quick Order Package 24G Scat Pack 392
Engine: 6.4L 8cyl
Transmission: 8 Speed Automatic
Drivetrain: Rear Wheel Drive
Ext. Model: 392 | SUNROOF | NAV | ALPINE AUDIO
— Source & Appraisal —
Source: Appraisal
Appraiser: Jake Welch | Salesperson: Jeff Lauzon
Notes: CARFAX / No Reported AccidentsSold at Elgin March 2025
Stock #: 102362b | VIN: 2c3cdzfj1ph667143
Mileage: 8,994 km | Condition: U
Exterior: Grey | Interior: Black
— Details & Specs —
Package: Quick Order Package 24G Scat Pack 392
Engine: 6.4L 8cyl
Transmission: 8 Speed Automatic
Drivetrain: Rear Wheel Drive
Ext. Model: 392 | SUNROOF | NAV | ALPINE AUDIO
— Source & Appraisal —
Source: Appraisal
Appraiser: Jake Welch | Salesperson: Jeff Lauzon
Notes: CARFAX / No Reported AccidentsSold at Elgin March 2025
Dynamic Vehicle History
— Key Dates (Deskit) —
In Service: 2024-01-31
First On Order: [ — ]
First In Transit: [ — ]
First In Stock: [ — ]
First Sold: [ — ]
First Delivered: [ — ]
First Turnover: [ — ]
Last Turnover: [ — ]
— Pricing & Merchandising History —
Date Online: 2025-07-17
Price Changes: [ — ]
First Price: [ — ]
Last Price: [ — ]
Min Price: [ — ]
Max Price: [ — ]
All Price History: [ — ]
Days to 1st Discount: [ — ]
Days to Photos (>10): [ — ]
Days to Ext. Desc: [ — ]
Days to Colors: [ — ]
In Service: 2024-01-31
First On Order: [ — ]
First In Transit: [ — ]
First In Stock: [ — ]
First Sold: [ — ]
First Delivered: [ — ]
First Turnover: [ — ]
Last Turnover: [ — ]
— Pricing & Merchandising History —
Date Online: 2025-07-17
Price Changes: [ — ]
First Price: [ — ]
Last Price: [ — ]
Min Price: [ — ]
Max Price: [ — ]
All Price History: [ — ]
Days to 1st Discount: [ — ]
Days to Photos (>10): [ — ]
Days to Ext. Desc: [ — ]
Days to Colors: [ — ]
Data Analyzed: The Full Breakdown
Archer, primarily through _IntegratedVehicleData, _VehicleDataWithFeatures, and _FormattedDescription, analyzes a significant number of columns. Here’s a comprehensive list:
From _InventoryFTP (Primary Source & History Aggregates):
- RelationshipKey (Derived/Used for Joins)
- OnlineStatus
- Vehicle Id (Used indirectly)
- Dealership / Dealership (Filtered)
- Condition
- Stock Number
- Vin
- Year
- Make
- Model
- Trim
- Mileage
- Exterior Colour
- Interior Colour
- Fuel
- Engine
- Transmission
- Package
- First Price (from agg_InventoryHistory)
- Last Price (from agg_InventoryHistory)
- Internet Price Adj
- Options
- OriginalDescription
- Number of images
- Created Date (Used for history)
- Date modified (Used for history)
- Inventory Status (Derived)
- Segment Name (Derived via join)
- BaseSegment (Derived via join)
- drivetrain
- Extended Model Desc
- Vehicle Type
- DaysToPhotos (from agg_InventoryHistory)
- DaysToExtendedModelDesc (from agg_InventoryHistory)
- DaysToColorsComplete (from agg_InventoryHistory)
- DaysToFirstPriceDrop (from agg_InventoryHistory)
From _DeskitInv (Joined in _IntegratedVehicleData):
- RelationshipKey (Used for Joins)
- Type (as Deskit_Type)
- VehicleCond (as Deskit_VehicleCond)
- VehicleOptionDesc Cleaned (as Deskit_VehicleOptions)
- OptionsMSRP (as Deskit_OptionsMSRP)
- PackageName (as Deskit_PackageName)
- BaseMSRP (as Deskit_BaseMSRP)
- MSRP (as Deskit_MSRP)
- InStockDate (as Deskit_InStockDate)
- InServiceDate (as Deskit_InServiceDate)
- ExteriorColor (as Deskit_ExteriorColor)
- InteriorColor (as Deskit_InteriorColor)
- BodyType (as Deskit_BodyType)
- Style (as Deskit_Style)
From _VAuto (Joined in _IntegratedVehicleData):
- RelationshipKey (Used for Joins)
- Price Rank
- vRank
- Mkt Days Supply
- Last $ Change (as Last_Price_Change)
- Mkt Avg Odometer
- Mkt Avg Price
- Like Mine (as VAuto_LikeMine)
- Competitive Set Size (as VAuto_CompSetSize)
- Lifetime_VDP_GrandTotal (as Lifetime_VDP_Total)
- Starred Equip (as VAuto_StarredEquip)
- Selected Vehicle Equip (as VAuto_SelectedEquip)
- Vehicle Source
Your New Advantages
-
Saves Time: Eliminates hours of manual description writing and data entry. -
Prioritizes Actions: Replaces guesswork with a clear, data-driven to-do list. -
Connects Your Systems: Gives you one single view of CRM, vAuto, Deskit, and your website. -
Smarter Merchandising: Ensures every vehicle is priced correctly and synced across all channels.